step 2: untangling the cobweb

after my number one procrastination gadet is gone, it’s time to continue reclaiming my braintime instead of wasting it on totally useless things. time to stop following the luring cybernetic commodity fetishism lurking beneath the spectacle of so-called “social networks.”

let’s face it! what started out as a useful means of keeping in touch with old friends and co-workers or tracking one’s favorite venues, tools for online promotion and communication – social networking has become much more than that! the social network begins to feel like a social cobweb keeping us attached 24/7.

facebook, twitter, google+, foursquare, you name them: their services are omnipresent and constantly open in several tabs of our browsers – with notifications popping up every minute, keeping us updated and – much more important – very occupied!

the constant occupation of our consiousness does not only keep us from being productive instead – it transforms us from being customers of convenient services to us being faithful resources that can be drained and loyal products to be sold.

yeah whatever! we all know that already!

for myself, the next step to reclaim my consciousness, time and energy to be more productive and have more time for beautiful preoccupations in reality is getting off the “social cobweb”.

i have a login of every fucking social network that ever started going into business, so what i definetly need to do is reducing them to a minimum by asking myself what i really *need* them for and what *useful* things i do with them:


since i work in cultural management facebook is important for my work. i administer a handful of pages and groups, so quitting this service is not an option. so here’s what i do:

– reduce all my personal info to the bare minimum
– close that tab in my browserturn off all the annoying email notifications (likes, comments, events, photos, birthdays, …) except maybe when – someone sends me a message (which i can actually reply to via email!).
– schedule fix times (1 hour maximum) per day to do the important things i need to do on facebook, like managing pages, groups, answering friend requests, etc.

a good source of steps to get rid of facebook addicition can be found here


it is my all-time-favorite service. it’s simple, i can use a client of my choice, no advertisements, no banners, it’s versatile and mobile. i can connect it to Facebook and just use Twitter to keep my friends and subscribers on both services updated.

the same strategy applies here: keeping the usage time to a minimum. open it once in the morning and once in the evening to read through the tweets. done!


i liked the service from the beginning. simpler interface, better contact management (Circles) and it fits in nicely with my other Google services.

but face it, have you ever *seriously* used it? I haven’t and I won’t – so i am sorry, but it needs to go! —> DELETED!


i always found great hints and recommended places – especially in foreign cities and i became mayor of my regular cafés and bars here in Berlin, then i got badges, new friends…. OK, OK – the only useful thing is getting hints and recommendation – but that’s definetly also possible by just asking locals or using Google, right? —> DELETED!

MySpace, Digg, Twatter, Cowbird, MeinVZ, XING, LinkedIn, soup, Tumblr… fun, bust waste of time! —> DELETED!

So, what’s left?

– time-limited Twitter for my status output
– email for input
– time-limited Facebook for promotion and a little communication
– A LOT MORE TIME for other things
– A LOT less annoyances telling me to keep in touch!

And hey, i am a total nerd and i was able to do it – so can you!

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